COOKIES POLICY
Lorenaguida.com uses cookies to offer its users personalised services and a better browsing experience. By using our site and accepting the terms and conditions of this policy, as well as the general terms and conditions, you consent to the use of cookies in accordance with the terms and conditions of this policy.
COOKIES INFORMATION
A cookie is a small file, usually consisting of alphanumeric characters, that is downloaded to a device when the user accesses certain websites.
Cookies allow a website to recognise the user’s device, track the user’s navigation through different pages of a website and identify users who visit a site again.
Cookies do not contain information that personally identifies you, but the personal information we store about you may be linked by us to information stored in and obtained from cookies.
SESSION AND PERMANENT COOKIES
Cookies can expire at the end of a browser session (the period between the user opening a browser window and closing it) or they can be stored for a longer period of time.
Session cookies – allow websites to link a user’s actions during a browser session. Session cookies expire when the browser session ends and therefore are not kept for a long time. For this reason session cookies can be considered less privacy intrusive than persistent cookies.
Permanent cookies – are stored on a user’s device between browser sessions and allow a user’s preferences or actions to be stored against a site (or in some cases against multiple websites).
PROPRIETARY AND THIRD-PARTY COOKIES
There are two types of cookies:
Proprietary are cookies set by the domain visited.
Third Party are cookies set by a domain other than the one visited by the user. A third-party cookie is when a user visits a website and a third-party company sets a cookie through that site.
PROFILING COOKIE
Profiling cookies are aimed at creating user profiles and are used to send advertising messages in line with the preferences expressed by the user while surfing the web.
Due to the particular invasiveness that such devices may have in the private sphere of users, European and Italian legislation provides that the user must be adequately informed about the use of such devices and thus express his/her valid consent.
COOKIE IN THIS WEBSITE: HOW WE USE COOKIES
Lorenaguida.com uses cookies to make the browsing and purchasing experience of its users simple and efficient.
On this website we use:
1) Session cookie
| Cookie name | Cookie description |
| sn | Random numeric code identifying the user’s session |
| _UTMC | Hash numeric of the Google Analytics account |
2) Permanent Cookie
| Cookie name | Cookie description |
| id_visitor | Alphanumeric code identifying whether the user has already visited the site |
| cart | This cookie is indispensable for shopping cart and checkout functionality |
| _UTMA | This cookie tracks the following information: numeric hash of account data, random number, access time, number of occurrences |
| _UTMB | This cookie keeps track of the following information: numeric hash of account data, time of access, some login information |
| _ UTMZ | This cookie tracks the following information: numeric hash of account data, access time, specific access information, number of occurrences, keywords, origin and country |
| cookie_privacy | This cookie is used to recognise whether the user has read the cookie policy |
We may use the information we obtain from your use of our cookies for the following purposes
1) to recognise your computer when you visit our website;
2) Mto keep track of your navigation on our website; to track your acceptance or acknowledgement of our cookie policy;
3) to improve the usability of our website;
4) to analyse the use of our website;
5) to manage this Web site;
6) to prevent fraud and improve the security of the Web site;
7) to customise the website according to your needs.
We also use Google Analytics to analyse the use of this website.
For more information on individual analytical cookies, please see Google’s Provacy Policy.
SOCIAL NETWORK
Facebook
Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304 USA
This website uses Facebook’s “Custom Audiences” re-marketing function, which is used to present visitors to this website with advertisements of interest as part of their access to the Facebook social network (“Facebook Ads”). In this context, information about each user’s visit to this website is transmitted to the Facebook server, and Facebook will associate this information with the user’s personal Facebook account.
More information at the link https://www.facebook.com/about/privacy/
Processing necessary for the pursuit of the legitimate interest of lorenaguida.com, as stated in Article 6(1)(f) of the GDPR.
Google AdWords
Google LLC (“Google”), 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA
This website uses Google AdWords, an online advertising programme, and conversion tracking is used. By clicking on an advertisement activated by Google, a conversion tracking cookie is installed. The cookie enables lorenaguida.com and Google to receive information regarding users’ clicks on an advertisement and the redirection to the lorenaguida.com website. Conversion cookies provide the ability to create conversion statistics for AdWords customers using conversion tracking.
More information at the link:
https://policies.google.com/privacy
Processing necessary for the pursuit of the legitimate interest of lorenaguida.com, as stated in Article 6(1)(f) of the GDPR.
LinkedIn
LinkedIn Corporation © 2019 (“LinkedIn”) 1000 W. Maude Ave, Sunnyvale, CA 94085
Through LinkedIn’s continuous monitoring of conversions and the website’s demographic features, lorenaguida.com has the ability to know what happens after a LinkedIn user clicks on one of its advertisements, and does so through analytics methods and systems provided by LinkedIn (e.g., Insight tags, pixels and APIs). These allow lorenaguida.com to send data to LinkedIn and its affiliates about the actions people take on its websites (‘Event Data’). Through LinkedIn Matched Audiences and related data integrations, lorenaguida.com can target ads to audiences based on data it provides to LinkedIn, either directly or on behalf of lorenaguida.com through an authorised third party. Information about the identity of each user is not stored.
For more information or to revoke your consent for the use of this service (section 2.4 of the privacy policy), please visit the link:https://www.linkedin.com/legal/privacy-policy
Processing necessary for the pursuit of the legitimate interest of lorenaguida.com, as stated in Article 6(1)(f) of the GDPR.
Data processing on Social Network
Thanks to the data processing carried out by lorenaguida.com on its social media, every user has the opportunity to get in touch with lorenaguida.com. Currently, the social media we use are Facebook, Instagram, Linkedin and Google Ads. Generally, for the processing of all personal data, e.g. when you visit your profile or leave a comment, only the respective network operator is responsible under the Data Protection Act. Lorenaguida.com does not know the data processed by the respective operator or the individual data processing operations carried out by the operator. In this respect, lorenaguida.com can only access the information published or otherwise made accessible by each user on the social networks. More detailed information on the data processing that takes place in the individual networks is available at the following addresses:
- Facebook: https://www.facebook.com/about/privacy/
- Instagram: https://help.instagram.com/155833707900388
- Linkedin: https://www.linkedin.com/legal/privacy-policy
- Google AdWords: https://policies.google.com/privacy
Lorenaguida.com will be provided with personal information when the user sends a message or leaves a message on its website and will use it to respond to the message. To this end, lorenaguida.com may import messages from the social network into its processing systems in order to respond more efficiently and quickly. For this reason, it may also use external IT service providers to respond to users’ messages. Users’ messages are retained for the time necessary to process the request and for a maximum period of 3 years, in case lorenaguida.com is contacted again with reference to the original request. Processing necessary for the pursuit of the legitimate interest of lorenaguida.com, as stated in Article 6(1)(f) of the GDPR.
BLOCKING / MANAGING / DELETING COOKIES
You can configure your browser to accept all cookies, reject all cookies or receive a notification when a cookie is set.
Each browser is different, so you should check the manufacturer’s guide for procedures on how to change your cookie preferences:
Blocking all cookies will, however, have a negative impact on the usability of many websites.
If you block all cookies, you will not be able to make full use of the functions and applications on this website.
In detail:
1) the ‘add to basket’ button on the pages of the site (e.g. in product lists or product sheets) will not add items to your basket;
2) when filling in the registration forms on the site, the system will not be able to store the user’s information as they move from one registration step to the next.
CONTACTS
If you have any questions regarding cookies or this policy, please contact us at Contact.
